Here are some nifty tools for keyword and competitor research for Search Engine Optimization/ Marketing:
- WordTracker: Find related keywords, synonyms, or specific keyword phrases in a database containing all searched-for terms for the past 100 days. This tool also allows you to compare KEI scores, to find keywords with a good ratio of number of searches for that keyword made, vs. the number of competitive sites returned for that search query.
- AdGooroo: Compare your PPC campaigns with your competitors'.
- KeywordSpy: Find what paid, organic, and affiliate keywords are being used by any URL on the web. You can also learn what position they are ranked for each keyword, as well as the amount of competition for that KW.
- SpyFu: Get the scoop on your competitor's PPC ad budget, clicks per day, cpc, organic and paid keywords targeted, and top competitors. You can also drill down to get more info on how much they are spending on each keyword, what they rank for that keyword on SERPs, the text in the title and body for those pages, and more.
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